Made in Germany makes the differnce in
- AVISTA OIL lubricants are more than just a fuel in China: they stand for reliability, top quality and best performance.
- Marketing and sales travel 19,000 km in and through the Middle Kingdom for direct dialogue with its customers.
China offers great potential. The country is big, modern and hungry for lubricants according to the motto: Quality comes from Germany! With a package from the German production side tailored specifically for the region in the local market with innovative regional partners, AVISTA OIL implements its strategy quickly: The binding to the lubricants of AVISTA OIL is about to grow through regional competence and dealer presence.
In order to better accommodate the wishes and potentials of Chinese customers, AVISTA OIL's sales and marketing management team traveled to China in early December and met also with Jingtao Li, owner of MOTOR GOLD Dalian. The long-standing and loyal partner of AVISTA OIL has been active in various provinces of China for many years. Before building up the lubricant business in China with his wife, Jingtao Li studied and worked in Germany.
"I really appreciate the lubricants of AVISTA OIL. I use the products wherever they can show their value" he says," so, where their quality is valued. At verified retailers and garages who appreciate the high-quality products and who trust the brand."
Vladimir Dhondt, Sales Manager, sees strong growth opportunities with his Chinese partner. "MOTOR GOLD Dalian is a dealer who shows us that the Chinese market trusts AVISTA OIL," he says. "We can work on a stable basis in China. We will continue to expand the existing business together with Mr. Jingtao Li and promote the products of AVISTA OIL "
MOTOR GOLD Dalian has been AVISTA OIL's central importer in China for about ten years and has been able to expand beyond several provinces during this time. Based in Dalian, Liaoning Province, the company distributes AVISTA OIL products to more than 10 provinces in the Middle Kingdom. Trust and reliability, coupled with quality and professionalism, are core arguments for the growth and long-term cooperation not only between Jingtao Li and AVISTA, but also to the end customers in China.